Project Overview

Client: Kaitlin Lyons Colorist
Industry: Beauty & Personal Care
Role: Brand Designer, UX Designer, Web Designer, Developer
Timeline: 2 Weeks
Platform: Squarespace + Square Booking

The Challenge

Kaitlin had built a loyal client base through her artistry and social presence, but her digital experience wasn’t reflecting the same level of creativity and care. Information was scattered across platforms, booking workflows lacked clarity, and the brand deserved a dedicated online home.

The Solution

I partnered with Kaitlin to create a cohesive visual identity and custom website experience that combines bold artistry with intuitive usability. The project included:

• Brand Identity Design

• Custom Website Design

• Mobile Optimization

• Square Booking Integration

• Service Organization

• Client Journey Improvements

• Launch Assets & Marketing Materials

Outcome

Created a cohesive digital ecosystem that transformed a social-media-first business into a professional online brand experience, simplifying appointment booking while amplifying Kaitlin’s distinctive moon-inspired visual identity.