Slide titled 'Krystle Designs Earl's Chill and Grill - Website Uplift' by Krystle Mullin, Senior Product Designer, related to UX, workflow design, and website development.
A document discussing restaurant menu organization and user experience comments.
A laptop displaying a restaurant website homepage for Earl's Chill & Grill, featuring a logo, menu options, and a background pattern with burger and soda images.
Screenshot of a website's menu page displayed on a MacBook Pro, showing a navigation bar with links for Home, Menu, Gallery, and Contact, a large heading labeled 'Menu', and a section titled 'Combo Meals'.
A laptop screen displaying a food website with a blue and white theme, showing images of a hamburger, ice cream cones, a chicken nugget, and other sandwiches.
A document page with the title 'End-user goals' listing guidelines: quickly understanding available options, finding items fast, making decisions easily, and browsing comfortably on mobile, as part of observations.
A list of user tasks for finding and browsing a restaurant, including locating the restaurant, checking hours and availability, accessing social media, and contacting the business.
A list of user pain points related to website or app design, including difficult menu scanning, unclear item grouping, too many choices, inconsistent formatting and pricing, poor mobile experience, hard-to-find key information, low social media visibility, and lack of clear call-to-action.
Slide titled 'Ideas, Iterations & Wireframes' with instructions to view a detailed prototype on Figma.
Bullet points with ideas for improving mobile app user experience, including simplifying menus, prioritizing high-impact items, reducing cognitive load, mobile-first design, clear calls-to-action, and surfacing key information early.
Wireframe of a restaurant website landing page for Earl's Chill & Grill, featuring a hamburger, with options for visiting the site, contacting, and viewing the menu, emphasizing fresh burgers, made-to-order, family-owned, and rotisserie flavors.
Wireframe of a restaurant menu webpage for Carl's Chill & Grill, showing categories like combo meals, burgers, sandwiches, appetizers, sides, and ice cream.
Proposed website design for Earl's Chill & Grill featuring a map with directions, contact info, and social media links on a MacBook Pro screen.

This UX audit explores opportunities to improve the Earl’s Chill & Grill website experience through clearer navigation, stronger visual hierarchy, more scannable content, and a more user-friendly mobile experience. The goal of this redesign concept was to show how thoughtful UX and visual design decisions can help local businesses create a more modern, approachable, and intuitive digital presence for customers.